Joe Tang, Founder and Ceo

Joe Tang is responsible for AuctionPoint’s technology, finance and operations. His background combines a deep expertise in technology with significant commercial real estate experience. He was previously Chairman and CEO of Guidance, a technology services company he co-founded in 1993, which has evolved into a premier provider of web-based software solutions for clients including Footlocker, Weider Publications and Disney.

Joe’s real estate experience includes the renovation and repositioning of commercial properties. He has been responsible for deal sourcing, investor relations, business operations and project management, in addition to acting as primary contact for brokers and investors during project acquisitions. Joe holds Bachelor and Masters degrees in computer science from the Massachusetts Institute of Technology.

Keith Yang, Founder and President

Keith Yang has oversight responsibilities for AuctionPoint product strategy and development, quality control and legal issues. With over 20 years in commercial real estate as an attorney, developer and architect, Keith has a deep understanding and appreciation of the complexities of commercial real estate transactions; he has applied this knowledge and expertise in the development of AuctionPoint technology.

Keith has been involved in the acquisition and development of over one million square feet of commercial projects throughout Southern California, managing everything from initial underwriting and due diligence, to entitlements, leasing, and construction. He holds a Bachelor degree in Architecture from U.C. Berkeley, a Juris Doctor from Columbia Law School and a Master of Real Estate Development from the University of Southern California.

Catherine Finley, Chief Marketing Officer

Cathy Finley leads marketing at AuctionPoint. A 20-year marketing and sales executive, she has spent her career building brands and growing revenue in the Internet, public service and consumer packaged goods sectors.

At Procter & Gamble, Cathy managed the profit and loss of businesses ranging from $100 - $300 million in sales. As Vice President at Guidance, a leading technology services company, she led the corporate marketing and communications function and headed the company’s Microsoft practice. Cathy also created the brand identity and directed advertising and communications for CMGI-funded Bizbuyer.com, a business-to-business auction site. Cathy holds a Bachelor of Business Administration from the University of Texas, and an MBA from Purdue University.

Karen Barber, Auction Support Manager

As Auction Support Manager, Karen heads the company's auction management process. Karen works with AuctionPoint's broker network to develop property-specific auction sites, monitor schedules, and advise them on effective marketing strategies. With over 20 years of prior experience in management and operations, with companies such as Hughes Aircraft, Guidance Solutions, and Technical Connections, Karen brings technical expertise, discipline and a customer-oriented approach to AuctionPoint. Karen holds a Bachelor of Science degree from the University of California, Los Angeles.

Sheetal Paranjpye, Technical Team Leader

Sheetal Paranjpye is responsible for AuctionPoint’s technology strategy, design and implementation, determining the platforms and tools used in the AuctionPoint engine. Sheetal leads the technology team in the evolution of AuctionPoint to meet the complex and changing demands of the commercial real estate market.

Sheetal’s experience includes working with Caltech, Simplicity, Z Gallerie, A.C. Moore, Geary’s and others. Sheetal has worked at Persistent Systems, a software product development company, and at Iris Business Solutions, an eCommerce development firm. She holds a Bachelor’s Degree in Electronics Engineering from Pune University, is a Microsoft Certified Solutions Developer, and holds a Project Management certification from the California Institute of Technology.

Rob Bynder, Creative Director

Rob Bynder oversees creative development for AuctionPoint. For over 20 years, he has focused on design strategy, concept and execution. Rob’s background includes work with prestigious companies including BMW Group DesignworksUSA, Sony Computer Entertainment America, RE/MAX International, AIGA, GRAMMY Museum, Interface, Lance, and Staples Center.

Rob is frequently invited to speak to a variety of audiences on the topics of branding online, email marketing, web trends and more. Rob currently serves on the advisory board of AIGA Los Angeles, and he has been a long-time board member. He holds a B.A. in Art from California State University, Long Beach.

Kevin Griffin, Project Director

As AuctionPoint’s Project Director, Kevin Griffin is responsible for day-to-day management of the AuctionPoint technology. By leading the project team with effective methodology and best practices, he drives the ongoing evolution of the AuctionPoint engine. Kevin ensures that the team responds on both a market and an individual level to meet AuctionPoint client needs.

Kevin has spent the majority of his career designing, developing and implementing custom applications for companies including Bank of America, AT&T, Foot Locker and Wilshire Associates. Kevin spent 9 years with Accenture, a leader in consulting services and technology. He graduated from Loyola Marymount University with a Bachelor’s Degree in Business Administration, Management.